Sunday, August 04, 2013

arab new trends issues call for exhibitors for the souq @ nour festival

press release from Arab New Trends:

14 November - 1 December 2013

a call for exhibitors for London's very first pop-up Arab Arts and Crafts Boutique

The event is part of the Nour Festival of Arts, which will deliver dazzling contemporary artistic talent from the Middle East and North Africa to London audiences during October-November 2013.
A Borough-wide event, the festival partners include the Victoria and Albert Museum, the Ismaili Centre, the Mosaic Rooms, Al-Manaar: the Muslim Cultural Heritage Centre, The Tabernacle, the Arab British Centre, Qatar UK Year of Culture, the London MENA Film Festival and us, Arab New Trends Ltd.

The Nour Festival of Arts aims to:

- reflect and celebrate the arts and culture of contemporary Middle Eastern and North African regions

- promote film, literature, music, visual arts, fashion, dance, crafts

- demonstrate artistic excellence and work that is thought-provoking and challenging

The Nour Festival is coordinated by the Royal Borough of Kensington and Chelsea and reflects the Council’s commitment to bring the very best international contemporary arts and culture to the borough. Nour – which means ‘light’ or ‘illumination’– sets out to explore contemporary culture from across the region. The festival was inaugurated at Leighton House Museum in 2010, a building that is recognized as being an international symbol of east meeting west.

The Event producer: Founded in 2009 by Maxime Duda, Arab New Trends Ltd is a cultural consulting company specialized in creating, marketing and producing Arts and Culture projects in link with or dedicated to artists, creators and Arts adventurers in the Arab World and the Middle East.

The Event: London will host its very first pop-up Arab Arts and Crafts Boutique, Al Souk @ Nour Festival, for 2 weeks in buzzing Notting Hill.

Right in the heart of one of London’s most fashionable district, we will present the very best and upcoming artists, designers and craftsmen from the Middle East and Northern Africa. Unique pieces, design object, exhibitions of art and photographic works shown for the first time in the UK.

Conceived of as a combination of an art exhibition and one of those free open-air markets that are so typical of the Arab World, Al Souk @ Nour Festival will be bustling with the sounds of the streets of Cairo, Beirut, Aleppo and Marrakech, with a selection of the very best in design, fashion, jewelry, visual art, photography, music, literature, illustrated books, furniture and stationery.

We will handpick all the artists and designers who will present new works in London, with a vast range of pieces and prices perfect for everyone’s wallet.

Al Souk @ Nour Festival will take place between November 14th and December 1st in two of Notting Hill’s most reputed Art galleries :

West Bank Gallery (14-21 November) and The Tabernacle W11 (25 November - 1 December)

Al Souk @ Nour Festival will provide a huge exposure to all the artists who will be invited to share our space:
- Through the Festival programme, distributed throughout London during 3 months. (Sept-Nov 2013)

- With the special brochure of the Souk that we will print in September 2013 (20 000 brochures)

- Thanks to our extensive e-promo on Facebook, Tweeter, Instagram, Tumblr and on the Festival website

- Along with our numerous local Institutional and Arts partners in the UK and London (Shubbak Festival, RBKC, Arab British Center, Embassies, etc...)

- Through the 2 galleries that will host the Souk (25 000 followers and arts and crafts buyers).

- A large press and media campaign will be led in Art specialist media, Arab specialized press and all UK and worldwide lifestyle media.

- This event is a unique opportunity for you to get a broader exposure in the UK, and particularly in London and the Borough of Kensington and Chelsea, reputed for its large Arab Diaspora.


- Design (objects, jewelry, modern crafts)
- Fashion (couture and high street)
- Furniture design (home appliance, small furniture, lighting, textile)
- visual art (painting, collage, mixed media, photography, sculpture)
- music (preferably via a music label / distributor)
- literature (illustrated books, comics, art books, novels)
- Stationery (calligraphy, notebooks, etc)

What are we looking for:
● Be contemporary: we aim at showcasing the best in contemporary design from the region. We do not aim at promoting folkloric objects.
● Have a “regional twist”: we are looking for unique pieces, that couldn’t be found anywhere else in the world and are representative of the perception of Arts and Crafts in the Arab World.
● Be realistic: Please make sure that all the pieces you want to propose us can easily be carried/sent to London in November.
●Be unique: propose us your most original pieces: we are exhibiting in 2 Art Galleries, we want you to be bold!

To all designers, artists and companies interested to join us on this project, please email:
- Your CV/ brief about your work
- Links to any relevant website, with pictures
- A price list of the pieces you would wish to exhibit. (in USD or Euros)
to: or

Applications will be accepted until August 31st 2013 but the first candidacies will be considered in priority, so feel free to just drop an email and ask any question you might have and contact us asap

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